b1db453a85
22 plugins audited, 14 rebranded, 21 files changed. Locks player-facing
chat to monochrome + &e yellow accent with universal prefix
&8[&fracked.ru&8]&r — strips every plugin-name leak (AuthMeReloaded,
[Lands], [Homestead], [SkinsRestorer], [TAB], Grim », [ProAntiTab],
upstream Discord pitches).
Tier-1 surfaces:
- AuthMe welcome.txt: 1-line branded login (was "AuthMeReloaded
protection!"); ~108 messages recoloured
- MiniMOTD: dead 1.16.2 config.yml deleted (salvos.ddns.net + joke
MOTDs); main.conf already on-brand
- HelpCommand: full /help recolour, &a/&c labels purged
- ComfyWhitelist: kick screen redesigned to "apply at racked.ru"
- LPC chat-format: banned &l removed (every chat line)
Tier-2 prefix sweep across TAB, GrimAC, ProAntiTab, CoreProtect,
SkinsRestorer, MarriageMaster, Homestead, UltimateTimber.
Plugin folder rename: RackedLimbo → AuthLimbo (matches 2026-04-30
plugin rename + docker-compose update in 6487ada).
Lands lang (~6,975 lines), Homestead lang (~645 lines), and
jar-locale plugins (Multiverse, WorldEdit, FAWE, LuckPerms,
SkinsRestorer prefix) deferred — see docs/REBRAND_2026-04-30.md.
Adds canonical reference: docs/RACKED_BRAND.md (palette, wordmark,
templates, validation checklist).
Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
189 lines
8 KiB
Markdown
189 lines
8 KiB
Markdown
# racked.ru — In-Game Brand Design
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**Last updated:** 2026-05-01
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**Scope:** every player-facing string the Minecraft server emits — chat, MOTD, kick screens, /help, tablist, broadcasts.
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This document is the canonical reference for in-game text styling. Pair with `MISSION.md` (mission-mode copy) and `THANKS.md` (third-party attributions). For surface-by-surface rewrite history see `docs/REBRAND_2026-04-30.md`.
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---
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## 1. Palette
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Five legacy `&` codes only. Anything outside this set is banned.
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| Code | Hex | Use |
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|---|---|---|
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| `&f` | `#FFFFFF` | primary text, brand wordmark, key values |
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| `&7` | `#AAAAAA` | body / descriptive text |
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| `&8` | `#555555` | brackets, dividers `&8------------------------------------` |
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| `&e` | `#FFFF55` | interactive tokens **only**: command names, player names, URLs, placeholders (`%player%`, `{PLAYER}`) |
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| `&r` | reset | end every styled segment to prevent colour bleed |
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**Hard-error escape:** `&c` light red — for catastrophic states only (auth failure, kick reason, ban, whitelist deny). Sparingly. Anything that's "wrong, try again" should be `&7` body + the relevant token in `&e`, not `&c`.
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**Banned codes:** `&0 &1 &2 &3 &4 &5 &9 &a &b &d &l &o &m &k`. Replace any of these with the equivalent from the palette.
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**Style modifiers:**
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- `&n` underline — only on `/help` section titles, never on body text or links.
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- `&o` italic — single exception preserved for the `выживание` Russian flavour subtitle in MiniMOTD line 2. Don't introduce elsewhere.
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- `&l` bold, `&m` strikethrough, `&k` obfuscated — never.
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MiniMessage equivalents (used by ComfyWhitelist, GrimAC, MarriageMaster, etc.): `<white>`, `<gray>`, `<dark_gray>`, `<yellow>`, `<red>`, `<reset>`. Same palette rules apply.
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---
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## 2. Wordmark
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Four written forms, each scoped to a specific surface:
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1. **Bracketed prefix** (chat) — `&8[&fracked.ru&8]&r ` (note trailing space, then `&7` body). Universal per-line prefix for all plugin chat output.
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2. **Pipe form** (window titles, display names) — `racked.ru | <surface>`. Examples: `racked.ru | client`, `racked.ru | launcher`.
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3. **Hero form** (MOTD line 1, TAB footer, banners) — `ʀ ᴀ ᴄ ᴋ ᴇ ᴅ . ʀ ᴜ` (small-caps unicode glyphs, single space between each).
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4. **Plain form** (inside body sentences) — `racked.ru` (lowercase, no spaces).
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Casing rule: brand is **always lowercase**. The small-caps unicode hero is visually larger but semantically lowercase.
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---
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## 3. Tagline
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Canonical, in current use:
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> **`experience the game the way it should have always been`**
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- All-lowercase. No closing punctuation.
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- Em-dash separator from the brand when paired: `racked.ru — experience the game the way it should have always been`.
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- Used in `server.properties` (`motd=`), `docker-compose.yml`, MISSION.md, README.md.
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Mission-mode quote (separate from tagline, ToS / About surfaces only):
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> *all software should be free and open-source* — racked.ru
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Not for in-chat use. Don't lecture players in chat.
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---
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## 4. Tone
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- **Pragmatic-not-preachy.** Privacy + perf claims only. No FOSS speeches in chat.
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- **Short sentences, declarative.** "Pick a username, play offline." "You don't have to trust me — read the source."
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- **No exclamation marks.** Strip every `!` from upstream defaults. Exclamation reads as upstream-template noise, not brand voice.
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- **Lowercase body** where it reads naturally. Sentence case acceptable for longer prose.
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- **No emojis.** No ASCII art beyond the canonical divider.
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- **Period punctuation** for full sentences. Many short messages can drop the trailing period.
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- **English primary.** Russian (`выживание`) is a single italic-yellow flavour token in MiniMOTD — never a localisation channel for the rest of the server. Server is EN-only.
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---
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## 5. Templates
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Drop-in shapes for new strings. Match these exactly.
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```
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# Standard info line
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&8[&fracked.ru&8]&r &7<message>
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# Info with command reference
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&8[&fracked.ru&8]&r &7<verb> &e/<cmd>
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# Info with player reference
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&8[&fracked.ru&8]&r &7<verb> &e<player>
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# Hard error (rare)
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&8[&fracked.ru&8]&r &cerror: &7<reason>
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# Section header (paginated /help, /rules)
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&8[&fracked.ru&8]&r
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&8------------------------------------
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&r&n<Section title>&r
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# Status row (tablist-style)
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&7<sᴍᴀʟʟ-ᴄᴀᴘ ʟᴀʙᴇʟ>: &f<value>
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# Multi-line kick screen
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[racked.ru]
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<reason>
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<recovery action> at racked.ru
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```
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The 36-dash divider is `&8------------------------------------` — exactly 36 dashes. Don't shorten or pad.
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---
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## 6. Surface map
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| Surface | File on server | Brand element |
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|---|---|---|
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| Server-list MOTD | `MiniMOTD/main.conf` | hero wordmark + Russian flavour subtitle |
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| `motd=` | `server.properties` | plain wordmark + tagline |
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| Per-join chat | `Essentials/motd.txt` | branded prefix + `/help` hint |
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| Post-auth confirmation | `AuthMe/welcome.txt` | branded prefix + `&e{PLAYER}` |
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| Login/register flow | `AuthMe/messages/messages_en.yml` | branded prefix on every key |
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| `/help` pages | `HelpCommand/config.yml` | header + 36-dash dividers + monochrome page |
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| Whitelist kick | `ComfyWhitelist/locales/messages_en.yml` | multi-line `apply at racked.ru` screen |
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| Anti-cheat alerts | `GrimAC/messages.yml` | branded prefix; hard kicks keep `&c` |
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| Tab list | `TAB/config.yml` | small-caps footer wordmark + status rows |
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| Block-log output | `CoreProtect/language.yml` | branded prefix on every line |
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| Marriage chat | `MarriageMaster/lang/en.yml` | branded prefix on tellraw blocks |
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| Skin change | `SkinsRestorer/config.yml` (custom help) | branded prefix |
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| Land claim | `Homestead/config.yml`, `Lands/Language/*` | prefix on broadcasts (Lands lang deferred) |
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| Global chat | `LPC/config.yml` | `chat-format: {suffix}{prefix}&f{name}&r &8> &7{message}` |
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| Limbo entry | `AuthLimbo/config.yml` | already on-brand (custom plugin) |
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---
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## 7. Plugin-name leaks — banned
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Every upstream plugin tag is replaced with the canonical chat prefix:
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| Banned | Replace with |
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|---|---|
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| `[Lands]`, `[Homestead]`, `[SkinsRestorer]`, `[TAB]`, `[ProAntiTab]`, `[PAT]`, `Grim »`, `[VoiceChat]`, `[Multiverse-Core]`, `[WorldEdit]`, `[MarriageMaster]`, `[LPC]`, `[PhantomSMP]`, `[Essentials]`, `[CoreProtect]`, `[CO]`, `[Vault]`, `AuthMe`, `AuthMeReloaded` | `&8[&fracked.ru&8]&r ` |
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Strip "Join our Discord", "Visit our website" lines that link to upstream plugin authors. Never link to the plugin author's domain.
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---
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## 8. Colour-code reference card
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| Code | Sample | Allowed in chat? |
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|---|---|---|
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| `&f` | white | ✓ primary |
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| `&7` | grey | ✓ body |
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| `&8` | dark grey | ✓ structure |
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| `&e` | yellow | ✓ tokens only |
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| `&r` | reset | ✓ always close styled segments |
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| `&c` | red | ⚠ hard errors only |
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| `&n` | underline | ⚠ /help titles only |
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| `&o` | italic | ⚠ Russian flavour token only |
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| any other | — | ✗ banned |
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---
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## 9. Validation
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Before shipping a string:
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1. Does it start with `&8[&fracked.ru&8]&r ` (chat) or use a documented form (MOTD, kick, /help header)?
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2. Are colour codes inside the 5+1 allowed set?
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3. Is body lowercase and exclamation-free?
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4. Are commands / player names / URLs in `&e`?
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5. Does the file still parse as valid YAML/HOCON/JSON? (Quote `&`-prefixed strings: `'&7text'`.)
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6. Are placeholders preserved verbatim (`%player%`, `{PLAYER}`, `<player>`)?
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If yes to all — ship.
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---
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## 10. Out of scope (deferred)
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These surfaces remain on upstream defaults pending a future pass:
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- **Lands** `Language/en-US.yml` (~6,975 lines). Body text rebrand deferred; broadcast prefixes in `config.yml` are already branded.
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- **Homestead** `languages/en-US.yml` (~645 lines). Same posture as Lands.
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- **Jar-locale extraction** for plugins where chat output is shipped inside the JAR (no on-disk lang file): SkinsRestorer (`locale_en.json`), Multiverse-Core (`en.properties`), WorldEdit / FAWE (`strings.json`), LuckPerms (`lp_en.properties`). Admin/builder-facing surfaces, low priority.
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- **GrimAC** `database.yml`, `discord.yml`, `punishments.yml` — secondary message files not yet touched.
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When picking these up: same palette, same prefix, same templates. No new design decisions required.
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