diff --git a/overlay/usr/local/bin/veilor-installer b/overlay/usr/local/bin/veilor-installer
index 158a94b..7c8988e 100644
--- a/overlay/usr/local/bin/veilor-installer
+++ b/overlay/usr/local/bin/veilor-installer
@@ -377,7 +377,7 @@ __SSHKEY_DIRECTIVE__
 
 # Full hardening cmdline (installed system, not live):
 # --location=none: anaconda auto-places bootloader (UEFI grub2-efi or BIOS).
-bootloader --append="lockdown=integrity slab_nomerge init_on_alloc=1 init_on_free=1 randomize_kstack_offset=on vsyscall=none plymouth.enable=0 rd.plymouth=0"
+bootloader --append="lockdown=integrity slab_nomerge init_on_alloc=1 init_on_free=1 randomize_kstack_offset=on vsyscall=none plymouth.enable=0 rd.plymouth=0 logo.nologo console=tty0"
 
 # Disk: zero, LUKS2 (argon2id), btrfs subvolumes (no LVM intermediary).
 # Native btrfs-on-LUKS matches Fedora KDE Spin defaults; LVM+btrfs combo
@@ -576,6 +576,23 @@ for unit in \
     ln -sf /dev/null /etc/systemd/system/$unit
 done
 
+# GRUB branding: drop fedora menu titles + theme + graphical splash.
+# Pure text-mode "hackery" boot per veilor aesthetic. Logo/theme work
+# revisits in v0.6 via plymouth + veilor-black theme.
+sed -i \
+    -e 's|^GRUB_DISTRIBUTOR=.*|GRUB_DISTRIBUTOR="veilor-os"|' \
+    -e 's|^GRUB_THEME=.*|GRUB_THEME=|' \
+    -e 's|^GRUB_TERMINAL_OUTPUT=.*|GRUB_TERMINAL_OUTPUT="console"|' \
+    -e '/^GRUB_BACKGROUND=/d' \
+    /etc/default/grub 2>/dev/null || true
+# Append GRUB_TERMINAL_OUTPUT if not present
+grep -q '^GRUB_TERMINAL_OUTPUT=' /etc/default/grub 2>/dev/null || \
+    echo 'GRUB_TERMINAL_OUTPUT="console"' >> /etc/default/grub
+# Regen grub.cfg with new branding (anaconda already wrote one; replace).
+grub2-mkconfig -o /boot/grub2/grub.cfg 2>/dev/null || true
+[ -f /boot/efi/EFI/fedora/grub.cfg ] && \
+    grub2-mkconfig -o /boot/efi/EFI/fedora/grub.cfg 2>/dev/null || true
+
 # Symlink display-manager.service → sddm.service. (Anaconda usually
 # handles this when sddm is the only DM, but be explicit.)
 ln -sf /usr/lib/systemd/system/sddm.service /etc/systemd/system/display-manager.service